€ 200 million turnover
MBG International Premium Brands GmbH, Paderborn has operations worldwide. As an innovative major partner of the beverage industry, the MBG group achieved a turnover of around € 200 million in 2012. The full-range supplier and brand creator from Paderborn in Germany has a comprehensive portfolio which includes its own brands effect®, SALITOS, SCAVI & RAY, GOLDBERG, SEARS, DOS MAS, JOHN'S, Fruitino and the sales brands THREE SIXTY VODKA, MEYER'S BITTER, WATER JOE®, Snapple, Almdudler, Perrier and ganic®.
MBG’s domestic distribution figures continue to rise steadily; the company now serves approximately 30,000 customers from the catering industry and some 50,000 food retailing businesses. Looking beyond Germany, brands from the MBG plant in Paderborn are now on sale in around 46 countries worldwide. In addition, MBG and its staff of 150 now advise and look after more than 50 central purchasing departments of Key Account customers (Duty Free, hotel chains, discotheques, shipping lines etc.), not forgetting 3,000 specialist beverage wholesalers and 12,000 petrol stations. 66% of Germany’s top bars and restaurants put their faith in the Paderborn-based company, taking the total sales volume to more than 500,000 hl for the first time in 2011.